….because I have 20+ years in the event industry focusing on marketing, sales, & networking hustle.
My singular passion: making an impact. I work every day to continue to be the leading thought leader on marketing for live events. I serve as the International Marketing and Communications Chair for the International Live Events Association, the PR & Marketing Chair for the SEARCH Foundation, and am on a half dozen other event industry boards because I’m in demand as the go-to voice for marketing strategies for events and event companies.
There’s a lot more to this story if you want to read on…
I’m speaking to the first 25 members of ILEA Austin that sign up for this exclusive event with a Q&A session on their burning questions about digital marketing and event engagement.
Five attendee companies will be used as digital marketing case studies as Nick Borelli talks to members about how to optimize your website and social media outlets to increase leads and for greater brand impact. Interrupt at any time with your specific questions. This is going to be an intimate dialog on web marketing.
The event industry is different in many ways and your marketing should be just as different. Nick Borelli will explain the reason why you haven’t been getting the traction you want from your digital marketing is because you aren’t expressing what makes service and hospitality services special. This session has something for everyone including social media novices as well as specialists. Bring your specific questions on any digital marketing platform and Nick will answer it during the AMA (Ask Me Anything) portion of the program.
Nick Borelli presents FOMO – The Most Important Event Design Tool at IMEX America on Wednesday, October 19, 2016.
FOMO (fear of missing out) should be considered before you send out any proposals. Millennials are the first generation who are no longer defining their lives on materialism but instead, experiences. Events meeting this need are on the increase—but how do you stand out?
Why FOMO will continue to be even more important for events
Designing with FOMO in mind
How to use event FOMO in your social media strategy
Nick Borelli presents The New Rules of Instagram for the Event Industry at IMEX America on October 20th in Las Vegas.
Instagram has become one of the most powerful tools for event professionals like you to market our inherently visual work. Learn how to get more of the right followers, increase your engagement, and navigate the big changes the platform has made in 2016 to be ready for 2017.
Creating your Instagram voice
How to get the right followers and engage them
How to change your strategies because of recent Instagram updates