….because I have 20+ years in the event industry focusing on marketing, sales, & networking hustle.
My singular passion: making an impact. I work every day to continue to be the leading thought leader on marketing for live events. I have served as the International Marketing and Communications Chair for the International Live Events Association, the PR & Marketing Chair for the SEARCH Foundation, and am on a half dozen other event industry boards because I’m in demand as the go-to voice for marketing strategies for events and event companies.
There’s a lot more to this story if you want to read on…
Designing Events That Transform Attendees Into Marketers
Successful event design gives attendees the backdrops and contexts that enables them to show off their passions and values to their friends. How will your next event fulfill the lifestyle needs of those living in the experience economy while also empowering your sponsors to meet their goals? Strategic design can transform attendees into mass influencers if you are willing to be inspired by examples from some of the most successful events in the world. Regardless of your budget, you’ll come away with new ideas you can apply to your next event that will ensure those who didn’t attend this year will never make that mistake again.
Looking forward to having this discussion with my friends at AllSeated!
Tell Your Community’s Stories and They Will Tell Your Event’s Story
Producing an event is like building a campfire. A well-built fire will attract and retain people who will share what they have for the betterment of the group. The stories of those who gather are the stars, while your job is to maintain the fire. This session will show you how engagement tools including digital engagement platforms, intentional design, fulfilling stakeholder missions, fear of missing out, attendee psychographics and influencer marketing can all work together to empower everyone contributing to your event. Done well, they will help grow its reach and resonance.
Discuss examples of intentional experience design that provide the context attendees need to tell their personal truths
Explain how to make attendee and stakeholder values your most important engagement tools
Explore ways to inject more vulnerability, authenticity and an overall increase in humanity in every message your event shares
Nick Borelli has been in the events industry since he was 14 years old and has seen its evolution from a variety of perspectives. He spent the last decade in international industry leadership positions, speaking, and consulting. Nick believes there are five challenges facing us all that we need to address and overcome.