….because I have 20+ years in the event industry focusing on marketing, sales, & networking hustle.
My singular passion: making an impact. I work every day to continue to be the leading thought leader on marketing for live events. I have served as the International Marketing and Communications Chair for the International Live Events Association, the PR & Marketing Chair for the SEARCH Foundation, and am on a half dozen other event industry boards because I’m in demand as the go-to voice for marketing strategies for events and event companies.
There’s a lot more to this story if you want to read on…
Simply put, this event’s goal is to do things differently. We want to challenge the “typical” conference format. We are not oblivious to the fact that there are many education and networking choices for event professionals to invest their resources. Cultivation, Collaboration, and Elevation will guide us to our goal to make the EVENT stand apart from the others.
For the first time in recent Canadian history, three Meeting Professionals International (MPI) chapters have partnered together to offer their memberships something bigger and better. Bringing together three unique meeting communities will give event participants the chance to expand network circles while strengthening existing ones.
Influencers – The New Stakeholders”
Industries like fashion and travel have been benefiting from influencers for years. Credible authorities with engaging platforms have earned trust. Under the right circumstances that trust can be used to increase your event’s attendance. Learn responsible and holistic methods for working with influencers beyond just increasing messaging impressions but also as avatars of your attendee’s personas and part of your planning team.
EXPERT: NICK BORELLI, Live Event Marketing Strategist DURATION: 60 Minutes EIC DOMAIN: Marketing EU HOURS: 1.0
LEARNING OBJECTIVES: 1. Increasing the speed of trust with influencers
2. How to identify, compensate and gauge the success of influencer programs.
3. Evolving influencers into event ambassadors
Nick Borelli of Borelli Strategies will be teaching us everything you need to know about social media.
Do you identify with the lifestyle of Kim Kardashian? Does the “Me, Me, ME!” world of social media and selfies feel out of touch with your values? Is your business getting the most from these loud platforms fueled by vanity metrics like Followers and Likes? Don’t disregard the feelings you have on social media and your place in it – trust your gut…something isn’t right.
Nick will show you when event professionals act differently online, they can get business results that resonate deeper with the clients they wish to attract. This isn’t about technology (although you’ll learn about some cool new apps) or marketing jargon (but you’ll see those demystified) this is about learning to be more human in your digital marketing and growing your business because of it.
Get ready to:
1. See social media as more than just a source for leads.
2. Understand why authenticity matters.
3. Experience examples of marketing that event clients engage with.
4. Adapt the latest social media strategies for event professional’s goals.
Nick only speaks to event professionals about their marketing because that’s his mission. Learn how to express your mission too at this can’t miss event.
For more information on this April 18, 2018 event (and to register), click here.