….because I have 20+ years in the event industry focusing on marketing, sales, & networking hustle.
My singular passion: making an impact. I work every day to continue to be the leading thought leader on marketing for live events. I have served as the International Marketing and Communications Chair for the International Live Events Association, the PR & Marketing Chair for the SEARCH Foundation, and am on a half dozen other event industry boards because I’m in demand as the go-to voice for marketing strategies for events and event companies.
There’s a lot more to this story if you want to read on…
Presenting at PCMA’s Convening Leaders is exciting! This is a premier event association conference and a real honor to present at. In addition to presenting for PCMA, I’ll be working for Dahlia+ in the Future of Face to Face section of the conference.
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The inforgraphic on this page shows you each section of this conference area.
Here’s the description of my main presentation:
The Rise of the Event Cyborg
Part (ro)bot and part human, the event professional of the future needs to balance the digital with face to face in order to communicate effectively with participants of experiences. Events can benefit from chatbots, marketing automation, as well as additional data points from technologies such as beacons, facial recognition and audience response systems. Learn how adding humanity to these applications results in attendees who say “I’ll be back!”.