….because I have 20+ years in the event industry focusing on marketing, sales, & networking hustle.
My singular passion: making an impact. I work every day to continue to be the leading thought leader on marketing for live events. I serve as the International Marketing and Communications Chair for the International Live Events Association, the PR & Marketing Chair for the SEARCH Foundation, and am on a half dozen other event industry boards because I’m in demand as the go-to voice for marketing strategies for events and event companies.
There’s a lot more to this story if you want to read on…
NICK BORELLI WITH
“STAY IN YOUR LANE – THE EVENT INDUSTRY’S PROBLEM WITH COMMITTING TO EXCELLENCE”
Please join ILEA Hampton Roads for a very exciting evening with Nick Borelli of Borelli Strategies, talking about the importance of committing to excellence in our industry.
Event professionals are splitting their focus away from their passion. Nick explains the definition of a company’s “why” as defined by Simon Sinek from his TED Talk and explains that taking on services outside of your “lane” that you have less passion for will eventually hurt your credibility. Nick shows how collaboration between companies of passionate experts are more powerful than those trying to be Wal-Mart. He will also get into a conversation about pricing transparency that people either love or hate.
We are excited to be hosted by Topgolf for this wonderful event. Our evening will begin with networking in the signature room, and move to dinner and Nick Borelli’s educational portion of our program. We encourage attendees to stay after the meeting for a round of golf.
SOCIAL MEDIA FOR EVENT PROFESSIONALS WITH NICK BORELLI
MARCH 2 @ 6:00 PM – 8:30 PM
Event professionals are not communicating their messages across social media effectively because they aren’t staying true to who they fundamentally are. You have the unique opportunity to stand out from the crowd of “Me, Me, Me!” people and brands and take your commitment to service and hospitality and apply it to your marketing. You will see real examples of strategies you can implement without specific technological or marketing training or even a budget.
What is the correct voice for event professional marketing?
Why social media generosity is the only social media strategy you need.
Examples of campaigns you can emulate.
AMA – Nick Borelli. Bring your specific social media questions and Nick will answer them!
The second part is a curated Q&A session. It includes live polling, suggested questions, and gives everyone a chance to pick my brain with their specific questions. This works best when people are reminded to bring at least one question they have that would impact their company’s marketing strategy.
Come hang out with us March 9th at Republic! Nick Borelli, from Borelli Strategies, will be with us to explain what social media does for event professionals! It’s going to be a GREAT meeting and we’re so excited to share space with Nick. He’s ILEA’s social media guru. Don’t believe us? Ask around. #MyILEA
New for 2017, this small format class with limited seating will give you the opportunity to have casual conversation with one of Catersource’s foremost speakers on social media strategies, NIck Borelli. Share your stories, ask questions, and hear his best advice and solutions about social media, webs sites, sales strategies and more.
How to Fix the Macro Problems with the Event Industry
The global live events industry is at a crossroad. The fight to evolve beyond party planners and into a legitimate industry is over. As our industry matures, we have endemic problems we need to work on in order to reach the next level. Nick and Aaron will lay out the greatest challenges and propose strategies that we all need to adopt. Charging for intellectual work, defining industry roles, fighting the millennial brain drain, emphasizing live experiences over digital, and getting over our fear of data will all be discussed as a dialog with session participants.
Millennials are the first generation who have eschewed defining their lives on materialism but instead, on experiences. As such—FoMO (Fear of Missing Out) is a crucial piece of your success puzzle. Experiential events are on the rise to meet this increased craving—but how do you stand out? In Nick’s fast-paced seminar, you will learn ways to design an event with entertainment, technologies, props, and interactive elements that will turn it into a must attend experience. Are you feeling that FoMO creeping up on you now? Don’t miss this seminar!