6 Low-Tech Live Engagement Strategies
Unplugged But Connected
The true measurement of a successful meeting or event is engagement. While some metrics are simple to quantify (ticket sales, social media impressions, sponsor revenue, etc.) what really matters is the resonance of your message on attendees. Simply put: “did they get it?”
Digital engagement seems to be getting all the good press lately because it’s the new kid on the block that was once the exclusive domain of live events. There are plenty of low tech ways to engage with your attendees.
Here are a few examples:
- Seat assignments for attendees based on function, role, etc. Mix groups to force more interactive conversation and different perspectives. Create think tanks for workshops with a diverse cross-section of talents in order to produce new ideas and make stronger bonds.
- Provide quality time with the presenters and attendees before they give their presentation. Building a stronger relationship between attendees and presenters increases engagement.
- Q&A sessions using different colored answer cards rather than an ARS system. This way, everyone can quickly see who responded and thus changing the flow of the conversation.
- Make your breaks count. Ensure that break periods are designed to refresh your attendees both physically and mentally in order to get the most of their attention when you go back to sessions.
- Determine what question every attendee should be trying to solve during your event. Why did this confluence of people need to come together and what are you working towards solving? Have this question woven into everything and make sure to give your attendees opportunities to give their input.
- Games without buttons, wires, or remotes. 3 decades of video games dominating gaming activities (as well as every other minute of the day) have resulted in less engaging and often solitary experiences. Games like Giant Connect Four, Dodgeball, and parlor games like Charades are making a comeback because opportunities to play these games have become scarce.
Digital engagement through high tech apps are not halting the impact of live engagement in the slightest. Many indicators show live events’ impact is very much on the rise especially for marketing. For example, spending at live music events has risen each year for the past five years as artists rely less and less of their success on passive album sales and focus more on fan engagement. Live events almost always benefit from the smart inclusion of digital elements, but forgetting simple face-to-face enhancements will leave attendees empty and missing the point of getting together in person in the first place.