Exhibitor Training Event

How To Be A Trade Show Rock Star

On September 17th, 2013, the Event Planner & Vendor Trade show “Event Expo” put together a very unique opportunity for those participating in the show as vendors. The Exhibitor training event was open to all exhibitors at Event Expo as a way to give them all the tools they needed to succeed at the show.

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I was on hand as one of the speakers because trade show booths are a big part of our marketing strategy. The main speaker was Marvin Montgomery who is really inspiring. He knows his sales and marketing, no doubt, but more than that…he engages those listening in a gripping way. Really impressive to see.

We created a roadmap to trade show exhibiting success that lays out best practices leading up to the event, the day of exhibiting, and follow up.

Here are a few of the tips we outlined:

Before:

  • Set Goals
  • Confirm Everything
  • Align Your Team
  • Plan Your Follow-Up

During:

  • Ditch The Table
  • Capture Data
  • Make Friends With Fellow Vendors
  • Broadcast Your Presence
  • Smile

After:

  • Follow Up
  • Measure Success
  • Say Thank You

If you are interested in training for exhibition sales and marketing, please don’t hesitate to contact me!

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