ISES Technology Showcase: Social Media Roadmap

Speaking on Social Media to Cleveland Event Professionals

I had the privilege of being selected as a speaker at ISES Cleveland‘s Technology Showcase on May 9th from 5:30 – 7:30 PM at LaCentre Banquet Center in Westlake, OH. Each presenter was allowed a 3 minute teaser presentation to all attendees at the beginning of the event.  At the conclusion of the group presentation, presenters moved to their table top/booth and attendees visited each table top to learn more about the technology.

My topic was entitled “Social Media Roadmap”. Here was my pitch:

Social Media Marketing tips for event industry professionals. Learn where and how to spend your finite amount of marketing time on what seems like an infinite amount of social media platforms. We’ll go over the most powerful Social Media platforms and how to optimize your ROI.

With as many social media platforms that exist for marketeers, it is absolutely necessary to have a plan. Budgeting time as well as measuring the effectiveness of these platforms is essential. I really enjoyed the one-on-one time I had with industry pros discussing their specific concerns and helping them discover what will work for the amount of time they have to dedicate to their social media marketing.

Watch a video of me introducing my topic to attendees:


I also created a one-sheet to give to attendees with a few basic social media take-aways that they could start using that day. A .pdf is available here for you.