December 17, 2017 / by Nick Borelli / Articles, Event Industry
#HomeOfficeLife As technology empowers us and makes the world smaller, the rise of professionals working from home continues to increase. From Flextime, telecommuting to home-based businesses, going into a shared office space each day isn’t the only option available to team members and entrepreneurs any longer. This steep increase in a home office workforce had lead to […]
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My Panel Inclusion Rider – Diversity Matters
March 14, 2018 / by Nick Borelli / Articles, Event Industry
Diversity Benefits Attendees When Frances McDormand brought up Inclusion Riders at the Academy Awards, it inspired me to do something I’ve been talking about for a long time – making diversity part of my mission. I had been looking for an opportunity to take a stand on this issue with whatever platforms I have but this was […]
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Insights From 20 Work From Home Event Pros
December 17, 2017 / by Nick Borelli / Articles, Event Industry
#HomeOfficeLife As technology empowers us and makes the world smaller, the rise of professionals working from home continues to increase. From Flextime, telecommuting to home-based businesses, going into a shared office space each day isn’t the only option available to team members and entrepreneurs any longer. This steep increase in a home office workforce had lead to […]
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The 20 Instagram Posts You Should Archive Now
November 16, 2017 / by Nick Borelli / Articles, Social Media
Retire Those Photos Today! In the summer of 2017, Instagram rolled out a featured called “Archive” which allows users to hide a picture or video you’ve previously shared. These archived post can be brought back whenever you want but this allows you to keep photos that mean something to you but might not be relevant […]
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Social Media Marketing eBooks for Events
October 3, 2017 / by Nick Borelli / Articles, Event Industry, Social Media
Go-To Resources for Event Social Media Marketing Over the past decade, I’ve been known in many event industry circles as “the social media guy”. I’m an early adopter, I soak up articles on trends daily from dozens of Google Alerts, and I have access to some of the brightest minds in this world through private […]
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2017 Social Media Updates Your Marketing Missed
June 29, 2017 / by Nick Borelli / Articles, Social Media
The Only Constant In Social Media: Change How often are you updating and auditing your social media strategies? If the answer is any longer than quarterly, you are missing out on many new updates that could give you an edge over your competition. The social media landscape has changed more in the past 6 months than […]
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Why Instagram Stories Hashtags Matter for Events
June 2, 2017 / by Nick Borelli / Articles, Social Media
Learn how to add hashtags to your Instagram Stories and why they are important.
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ibtm world 2016 Wrap-Up
December 5, 2016 / by Nick Borelli / Articles, Event Industry
I had the opportunity to speak to the attendees of ibtm world in Barcelona, Spain inside the Innovation Zone curated by Event Manager Blog. Find out what I was up to while there.
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Stop Doing This On Instagram!
October 30, 2016 / by Nick Borelli / Articles, Social Media
Not all social media platforms are the same. Learn why some types of posts don’t work on Instagram.
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Mindful Meetings And Wellness at Events
October 25, 2016 / by Nick Borelli / Articles, Event Industry
Balance Comes To Planning Every year multiple publications publish a list of the most stressful jobs. Inevitably, they are filled with occupations that deal in life or death situations. The only vocation that has a seemingly permanent position on this list where a wrong move rarely results in the loss of life or major injury […]
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6 Low-Tech Live Engagement Strategies
July 6, 2016 / by Nick Borelli / Articles, Event Industry
Unplugged But Connected The true measurement of a successful meeting or event is engagement. While some metrics are simple to quantify (ticket sales, social media impressions, sponsor revenue, etc.) what really matters is the resonance of your message on attendees. Simply put: “did they get it?” Digital engagement seems to be getting all the good […]
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