Event Industry Archives

My Panel Inclusion Rider – Diversity Matters

March 14, 2018 / by Nick Borelli / Articles, Event Industry

Diversity Benefits Attendees When Frances McDormand brought up Inclusion Riders at the Academy Awards, it inspired me to do something I’ve been talking about for a long time – making diversity part of my mission. I had been looking for an opportunity to take a stand on this issue with whatever platforms I have but this was […]

Insights From 20 Work From Home Event Pros

December 17, 2017 / by Nick Borelli / Articles, Event Industry

#HomeOfficeLife As technology empowers us and makes the world smaller, the rise of professionals working from home continues to increase. From Flextime, telecommuting to home-based businesses, going into a shared office space each day isn’t the only option available to team members and entrepreneurs any longer. This steep increase in a home office workforce had lead to […]

Social Media Marketing eBooks for Events

October 3, 2017 / by Nick Borelli / Articles, Event Industry, Social Media

Go-To Resources for Event Social Media Marketing Over the past decade, I’ve been known in many event industry circles as “the social media guy”. I’m an early adopter, I soak up articles on trends daily from dozens of Google Alerts, and I have access to some of the brightest minds in this world through private […]

ibtm world 2016 Wrap-Up

December 5, 2016 / by Nick Borelli / Articles, Event Industry

I had the opportunity to speak to the attendees of ibtm world in Barcelona, Spain inside the Innovation Zone curated by Event Manager Blog. Find out what I was up to while there.

Mindful Meetings And Wellness at Events

October 25, 2016 / by Nick Borelli / Articles, Event Industry

Balance Comes To Planning Every year multiple publications publish a list of the most stressful jobs. Inevitably, they are filled with occupations that deal in life or death situations. The only vocation that has a seemingly permanent position on this list where a wrong move rarely results in the loss of life or major injury […]

The Future Has Not Been Canceled

July 28, 2016 / by Nick Borelli / Event Industry

Lemonade from lemons, a phoenix rising from the ashes, and a mission impossible all rolled into one. Learn the origin story of Ctrl+Alt+Del

6 Low-Tech Live Engagement Strategies

July 6, 2016 / by Nick Borelli / Articles, Event Industry

Unplugged But Connected The true measurement of a successful meeting or event is engagement. While some metrics are simple to quantify (ticket sales, social media impressions, sponsor revenue, etc.) what really matters is the resonance of your message on attendees. Simply put: “did they get it?” Digital engagement seems to be getting all the good […]