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Event Solutions 2016 – Selling and Marketing The Intangible
March 14, 2016 @ 2:30 pm - 3:30 pm
Going From Vendor to Partner by Selling Your Design Expertise
Selling a product is easy and that’s what being a vendor is. Selling the intangible is more difficult, but that’s what gets you to the partner level. We discuss proven steps to position your company as a resource and not a service provider. Your experiences and design abilities are the only thing that separate you from your competition. You will learn how to attract the right clients and how to provide them more value so price becomes less important. Learn to leverage relationships on and offline, to price design and expertise appropriately, and ways to become invaluable to your clients.