5 Tips to Increase Social Media Engagement – Travel Market Report

Updating Strategies For Trave Agent Marketing

I had the pleasure of being interviewed by Richard D’Ambrosio of Travel Market Report on the topic of social media strategies of engagement that travel agents should be trying in 2018. Social media continues to evolve for both the users and for the advertisers and brands that depend on them more and more for their lead generating abilities. I was asked what newer opportunities are available to small business owners working in the travel industry on social media. Here’s one quote:

All entrepreneur marketing starts with knowing and owning your specific “story,” said social media consultant Nick Borelli, president of Borelli Strategies, Cleveland, Ohio.

“You need to know why you do what you do, and what your values are. And don’t water it down to corporate speak. Your largest asset is your passion. It gives you the ability to go head-to-head with larger organizations that have a lot more assets than you do,” Borelli said.

For the full article, click here.