Quoted In Travel Market Report – Facebook Algorithm and Agents
Facebook’s Update Affects Travel Agents
Thanks to Travel Market Report for quoting me in a recent article written by Richard D’Ambrosio. The article focuses on the impact of Facebook’s update of their feed algorithm and how it affects brand pages. Richard outlines what travel agents need to know in order to continue to get marketing value from this social media platform. Here’s one of my quotes from the post:
Social media marketing consultant Nick Borelli, president of Borelli Strategies, Cleveland, Ohio, has been monitoring Facebook’s testing of its most recent algorithm changes, and was documenting the impact on his clients’ posts. He believes the move will drive more agents to pay to be seen in news feeds.
“Black and white—if you are not investing in Facebook ads, Facebook will not help you grow your business,” he told Travel Market Report.