October 3, 2017 / by Nick Borelli / Articles, Event Industry, Social Media
Go-To Resources for Event Social Media Marketing Over the past decade, I’ve been known in many event industry circles as “the social media guy”. I’m an early adopter, I soak up articles on trends daily from dozens of Google Alerts, and I have access to some of the brightest minds in this world through private […]
Read more
The 20 Instagram Posts You Should Archive Now
November 16, 2017 / by Nick Borelli / Articles, Social Media
Retire Those Photos Today! In the summer of 2017, Instagram rolled out a featured called “Archive” which allows users to hide a picture or video you’ve previously shared. These archived post can be brought back whenever you want but this allows you to keep photos that mean something to you but might not be relevant […]
Read more
Social Media Marketing eBooks for Events
October 3, 2017 / by Nick Borelli / Articles, Event Industry, Social Media
Go-To Resources for Event Social Media Marketing Over the past decade, I’ve been known in many event industry circles as “the social media guy”. I’m an early adopter, I soak up articles on trends daily from dozens of Google Alerts, and I have access to some of the brightest minds in this world through private […]
Read more
2017 Social Media Updates Your Marketing Missed
June 29, 2017 / by Nick Borelli / Articles, Social Media
The Only Constant In Social Media: Change How often are you updating and auditing your social media strategies? If the answer is any longer than quarterly, you are missing out on many new updates that could give you an edge over your competition. The social media landscape has changed more in the past 6 months than […]
Read more
Stop Doing This On Instagram!
October 30, 2016 / by Nick Borelli / Articles, Social Media
Not all social media platforms are the same. Learn why some types of posts don’t work on Instagram.
Read more
Instagram Users Have Zero Chill With Update
April 2, 2016 / by Nick Borelli / Articles, Social Media
Turn On Instagram Notifications Post Fad Monday, March 28th, 2016 should be marked in the annals of Instagram history as the day users lost their cool. On a platform that runs on cool…it’s an issue. Instagramers generally have a lower tolerance for boring content than users of other platforms. If you spend any amount of time […]
Read more
Instagram Changes Summary
March 28, 2016 / by Nick Borelli / Articles, Social Media
The 2016 Instagram Algorithm Change Here’s a brief list of what you need to know about the changes to Instagram. If you want the full story and the implications, click here. Instagram announced it’s moving to an algorithm similar to Facebook’s for the order of what is seen in it’s feed. The reason for the […]
Read more
The Great Instagram Freakout
March 28, 2016 / by Nick Borelli / Articles, Social Media
Instagram Has Made A Change… And It’s Going To Be OK *Edit – If you just want the facts without the whole story, click here. I’ve been asked for my take on Instagram’s recent update. My answer was and usually is…let’s wait and see for a little bit. That sounds like a bad decision for […]
Read more
Instagram Name Problem
March 21, 2016 / by Nick Borelli / Articles, Social Media
What’s With The “Dot” On Your Instagram Name? My friend Damany Daniel from The Event Nerd asked me a question yesterday about a topic that bugs me each and every day…”why is your Instagram handle – Nick.Borelli and not NickBorelli”? I’m pretty good at scooping up every way a person can have /nickborelli as a vanity URL […]
Read more
Midwest Social Media Summit and Fahlgren Mortine
November 28, 2012 / by Nick Borelli / Social Media
Fahlgren Mortine Photo Opportunity Fahlgren Mortine had this great photo opportunity concept at their booth at the November 28, 2012 Smart Business Midwest Social Media Summit. For every photo that used the hashtag #FMSM and well as the conference’s hashtag, #mwsms, they would donate money to charity. Great concept and easily executed. This is a very […]
Read more
Friends at the Midwest Social Media Summit
November 28, 2012 / by Nick Borelli / CLE Events
A Day With Rick Turner & Jessa Hochman Smart Business graciously invited me to participate in the 2012 Midwest Social Media Summit and it was amazing how much I learned from the panels of marketing pros. A real bonus was being able to spend some time with friends! Rick Turner of Colortone and Jessa Hochman […]
Read more