The 20 Instagram Posts You Should Archive Now

Retire Those Photos Today! In the summer of 2017, Instagram rolled out a featured called “Archive” which allows users to hide a picture or video you’ve previously shared. These archived post can be brought back whenever you want but this allows you to keep photos that mean something to you but might not be relevant […]

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Social Media Marketing eBooks for Events

Go-To Resources for Event Social Media Marketing Over the past decade, I’ve been known in many event industry circles as “the social media guy”. I’m an early adopter, I soak up articles on trends daily from dozens of Google Alerts, and I have access to some of the brightest minds in this world through private […]

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2017 Social Media Updates Your Marketing Missed

The Only Constant In Social Media: Change How often are you updating and auditing your social media strategies? If the answer is any longer than quarterly, you are missing out on many new updates that could give you an edge over your competition. The social media landscape has changed more in the past 6 months than […]

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Instagram Users Have Zero Chill With Update

Turn On Instagram Notifications Post Fad Monday, March 28th, 2016 should be marked in the annals of Instagram history as the day users lost their cool. On a platform that runs on cool…it’s an issue. Instagramers generally have a lower tolerance for boring content than users of other platforms. If you spend any amount of time […]

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Instagram Changes Summary

The 2016 Instagram Algorithm Change Here’s a brief list of what you need to know about the changes to Instagram. If you want the full story and the implications, click here. Instagram announced it’s moving to an algorithm similar to Facebook’s for the order of what is seen in it’s feed. The reason for the […]

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The Great Instagram Freakout

Instagram Has Made A Change… And It’s Going To Be OK *Edit – If you just want the facts without the whole story, click here.  I’ve been asked for my take on Instagram’s recent update. My answer was and usually is…let’s wait and see for a little bit. That sounds like a bad decision for […]

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Instagram Name Problem

What’s With The “Dot” On Your Instagram Name? My friend Damany Daniel from The Event Nerd asked me a question yesterday about a topic that bugs me each and every day…”why is your Instagram handle – Nick.Borelli and not NickBorelli”? I’m pretty good at scooping up every way a person can have /nickborelli as a vanity URL […]

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Midwest Social Media Summit and Fahlgren Mortine

Fahlgren Mortine Photo Opportunity Fahlgren Mortine had this great photo opportunity concept at their booth at the November 28, 2012 Smart Business Midwest Social Media Summit. For every photo that used the hashtag #FMSM and well as the conference’s hashtag, #mwsms, they would donate money to charity. Great concept and easily executed. This is a very […]

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Friends at the Midwest Social Media Summit

A Day With Rick Turner & Jessa Hochman Smart Business graciously invited me to participate in the 2012 Midwest Social Media Summit and it was amazing how much I learned from the panels of marketing pros. A real bonus was being able to spend some time with friends! Rick Turner of Colortone and Jessa Hochman […]

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